Due to a name change and the desire to include a valley image in the logo, Gray created a new brand identity for Willamette Valley Cancer Institute and Research Center. Gray created a unified look for all marketing materials and ads, emphasizing research and caring professionalism with clean lines and fresh colors.
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    stationery package
    patient binder
    advertisements
    brochures

Because of our identity design capabilities and our ability to work across media, Gray Design was chosen to update and strengthen Papé’s existing logo and to bring all their companies – Papé Group, Papé Machinery and Papé Material Handling – into a new unified brand identity system. We produced the Papé Group’s identity style guides, stationery, advertisement and web templates, signage direction and print collateral.
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    Papé Company logos
    signage
    advertisement
    web templates

Oakway Center is the premier lifestyle retail center in the Eugene/Springfield metro area. Gray creates advertisements that communicate the quality and character of the center to out-of-town visitors as well as print and digital marketing pieces and seasonal graphics used on signage and online.
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    tourism ads
    banner

Gray brought UO branding to a variety of online and print advertisements as well as print pieces. The brand is visually consistent even though the audiences vary, the photographs are used to speak individually to each audience.
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    digital + print ads
    postcard

Gray art directed the illustration, designed the Farmer’s Market logo and designed the packaging and marketing materials. The unified color scheme makes this can really stand out on the shelves, and the casual yet sophisticated graphics speak to the natural organic grocery category.
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    sales sheet
    package

From printed brochures to website the distinctive look that Gray developed for PFS Med is strong across media and memorable among many larger orthotics companies.
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    brochure
    website
 

Bridgeport Village’s marketing director asked Gray to design a fashion focused email newsletter to engage customers and inform them about events.

Dr. Daniel’s team asked Gray to develop an identity for their new in-house line of skin care products. The new look needed to be part of the same family as the ads and onsite graphics used for the doctor's established practice. Gray designed the Spa Side Essentials logo, packaging and marketing materials.
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    logo
    packaging
    brochure
    full page ad

Brand Identity and Stationery Package design for TBG Architects + Planners. Modern lines and exacting proportions exemplify TBG’s philosophy. They now have a brand identity in line with their values.
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    logo
    stationery package

Springfield Utility Board asked Gray Design to redesign their website because they knew we’d carry their brand identity onto the web. We applied our talent for organizing visual information to the new website’s user-friendly navigation. Gray also brought the SUB aesthetic to their environmental signage.
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    website
    signage

Oakway Center management needed to be proactive about letting the public and tenants know about a large construction project on the property and the related shuttle service. Gray created the “Open and Branching Out” logo to ensure that everyone knew all stores in the center were open during construction. Brochures and construction fence graphics reinforced the message, and Gray designed the logo, vehicle graphics and signage for the shuttle.
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    Open logo
    Shopper Shuttle logo and signage
    brochure
    construction barrier graphics

Gray brought a clean new look that communicates the diversity of programs and people at this community college.
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    brochure
    catalog
    schedule

Original Dog chose Gray Design to create its brand identity, packaging and print pieces because they knew we would create an individual and unique identity system that reflects the spunky personality of their business and products.

Gray designs all the seasonal and event graphics for Oakway Center’s signage, banners, web and print collateral.

Retail that is local, upbeat and fun is what 5th Street Public Market asked Gray to communicate. We did so and quite successfully with campaigns, environmental graphics and ads that all reinforced and strengthened the market's brand identity.
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    event invitation
    banners
    print ads

With growth on their minds, the principals of Lovinger Landscape Architecture were looking for a more refined identity. Our design integrates the “L”  and leaf shape to create movement in a defined space, some of the same concepts Lovinger works with in their landscape designs.
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    logo
    letterhead
    business card
 

George Rode’s three repair shops needed to be tied together to take better advantage of advertising opportunities, so the “Car Tips from George” campaign was born. Gray took this rough concept and formed it into a visually memorable one with the illustration of George and consistent color, design and typography.
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    online ad and landing page
    print ads

The non-profit Metro Arts Inc. needed a web design within a limited budget, so Gray designed the home page and page templates that volunteers can update themselves.

Eugene Symphony’s outreach needed a folder to give to local school teachers and a masthead for schedules, etc. Gray’s solution is fun illustrations and friendly typography.
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    folder
    masthead

Gray helped Broadley Vineyards market their fine wines by designing and producing email newsletters and print materials for wholesale and retail customers.
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   email newsletter
   direct mail
   wine description cards

 

Gray Design was asked to create a logo for the McKenzie River Trust, an organization which protects the ecosystems of BOTH the land and the rivers that flow through it in western Oregon. The solution is a lasting, classic design that clearly communicates the connection between the land and rivers.

Unique typography developed by Gray makes these inexpensive to produce flyers and brochures stand out among the competing educational travel programs while giving IUSI a brand look, even without a logo.
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    flyers
    brochures

Brand identity design for personal financial organizers who work as a liaison between client and attorney, accountant and banker for estate and trust administration. An identity with the human touch represented by the highlighted “i” successfully communicates the values of Warwick & Associates.

Money for Minds is Valley River Center’s public school fundraising program. The design objective was to create a fun and eye-catching identity to promote fundraising for local education programs. Gray Design responded and “hit the mark 100%” – Money for Minds has raised thousands of dollars for Eugene-area public schools.

Gray created eye-catching covers for Oregon Criminal Defense Lawyers Association’s seminars and conferences.

Flower Power is a flower and gift store in a small tourist town. Gray Design’s strategy was to create a mark with a retail aesthetic that carries some country flavor. The identity has continued to work well over the years on shirts, print collateral and the web.

Gray Design was asked to create the graphics for a fundraising auction benefitting Temple Beth Israel, because the marketing chair knew we would bring just the right look. The invitations and posters feel somewhat formal and yet are lively and fun. Our design was a big hit and attendance was great.

Taking cues from Clinical Trials of America’s existing brand identity, Gray produced print collateral pieces that reinforced CTA’s identity while communicating how easy their process is.

When Jenny Gray the artist needed a website to display her paintings, who did she turn to? Jenny Gray the designer of course.